Vision
Our Purpose
ALA creates life-changing experiences that empower every person to transform their life and the world.
We are inspired to:
- - be the catalyst for responsible leadership and growth
- - unleash human potential to better society, business and humanity
- - demonstrate and lead with inclusivity, equality, and personal responsibility
Our purpose is to connect others with theirs.
Our Story
ALA was founded by Brad and Jenna Ballard upon a shared vision of bringing emotional intelligence development to the San Diego area after graduating in 2012.
Our first official training was held in May of 2016 with a group of 29 students.
There are now over 1,000 ALA grads all over the world from two centers in San Diego, California and Austin, Texas.
Together, our students have formed bonds like family and created unbelievable results in their lives and communities.
Brad and Jenna's style of leadership has inspired countless others to also create their own training centers. Their ripple effect of leadership continues all across the nation.
Our Values
Our values inspire and guide how we make decisions, facilitate our training and serve our students.
They are the foundation of how we achieve our purpose. We are truly a values-driven organization.
Integrity
We speak and act with truth & transparency
Responsibility
We are accountable in both thought & practice
Results
We focus and execute with urgency
Fun
Transformation gets to be fun!
Inclusion
We value and celebrate diversity
Freedom
We are not confined by limiting beliefs
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